Chevy Continues To Attack Ford’s Innovative Aluminum F-150 In New Ad



GM’s Chevrolet continues to attack rival Ford’s innovative aluminum-body F-150 pickup through a series ads basically saying Ford’s new truck is too costly and tedious to repair.

In the ad below, Howie Long and Chief Engineer Eric Stanczak review a third party test on the time and cost of repairing the Chevy Silverado and Ford’d aluminum F-150.

Chevy comes to the conclusion that aluminum isn’t as strong as steel and that insurance costs are more than likely higher for the aluminum F-150.

What’s odd about this marketing idea is the fact that the majority of industry experts believe all trucks will be made of aluminum in a few years.

I’m not so sure it’s smart of Chevrolet to attack Ford’s innovation when they will probably eventually have to copy the idea to compete in the pickup market.

Marshall Smith

Technology, engineering, and design enthusiast.

LinkedIn Google+ 

Leave a Reply

Your email address will not be published. Required fields are marked *