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Article Uber and Airbus Working Together To Try Out On-Demand Helicopter Ride Service Image

A costly on-demand helicopter ride service will be available at this month’s Sundance Film Festival in Utah, thanks to a partnership between Uber and Airbus.

The helicopter ride service will serve as a trial, in order to see if it is a viable business move in the future.

In an interview with The Wall Street Journal, Airbus CEO Tom Enders said “It’s a pilot project, we’ll see where it goes — but it’s pretty exciting.”

While details on the project remain murky, we do know that European aerospace giant Airbus will be providing the choppers for Uber, an important thing to note if the trial eventually turns into a permanent service option.

In past trials, the helicopter rides have cost anywhere from several hundred bucks to upwards of $3,000 a pop, so needless to say, this service isn’t for everyone.

Car rides to and from the helipad will be provided by a Utah-based company called Air Resources.

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