Tag Archive: ford’s Aluminum Pickup

  1. Chevy Continues To Attack Ford’s Innovative Aluminum F-150 In New Ad

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    YouTube/Chevrolet

    YouTube/Chevrolet

    GM’s Chevrolet continues to attack rival Ford’s innovative aluminum-body F-150 pickup through a series ads basically saying Ford’s new truck is too costly and tedious to repair.

    In the ad below, Howie Long and Chief Engineer Eric Stanczak review a third party test on the time and cost of repairing the Chevy Silverado and Ford’d aluminum F-150.

    Chevy comes to the conclusion that aluminum isn’t as strong as steel and that insurance costs are more than likely higher for the aluminum F-150.

    What’s odd about this marketing idea is the fact that the majority of industry experts believe all trucks will be made of aluminum in a few years.

    I’m not so sure it’s smart of Chevrolet to attack Ford’s innovation when they will probably eventually have to copy the idea to compete in the pickup market.